- June 26, 2023
How to Attract Attention to Your Business: Restaurant Edition
Building and operating a successful restaurant requires a deep understanding of not only the industry itself but also the patrons you intend to target. When you want to know how to attract attention to your business, there are a few factors to keep in mind. If you are in the process of learning how to attract attention to your business, it’s imperative to pay attention to all facets of operating a restaurant to ensure as much success as possible.
Clean Your Entire Restaurant
If you want to know how to attract attention to your business, you will first need to take care of your restaurant’s current facility. Cleaning your restaurant is essential before conducting inspections, renovations, or any decor updates. Even if you invest in a restaurant that was well-maintained by its previous owners and managers, it is highly recommended to work with professional kitchen cleaning services once you are ready for a major cleanup.
Cleaning your restaurant should entail more than simply washing the floors and cleaning existing furniture. You may need to conduct a deep-cleaning to help eliminate any bacteria, mold, and other dirt or debris in hard-to-reach areas of your restaurant.
Advantages of Professional Kitchen Cleaners
Choosing to hire professional kitchen cleaners who specialize in commercial cleaning is highly advisable. Professional cleaners who work in commercial-grade kitchens are well-versed in the appropriate ways to clean a kitchen. Additionally, professional kitchen cleaners will also arrive on site with the necessary tools, equipment, and cleaning supplies required for a thorough cleaning. When you choose to hire professional kitchen cleaners, you can focus on other matters that are just as important when it comes to working to open your restaurant to the public.
Update Your Restaurant’s Walls
If you are serious about learning how to attract attention to your business, consider working with a professional painter who specializes in both exterior painting as well as interior painting of a commercial establishment, such as a restaurant. When you choose to hire a painter, you can do so by searching for painters who work in commercial painting, storage unit painting, or any other relevant industry that involves commercial-grade supplies and equipment. Adding a fresh coat of paint to the interior of your restaurant is one of the quickest and most affordable methods of truly transforming a space in a short period of time.
Once you have a color scheme or theme in mind for the interior of your restaurant, you can then begin searching for a painting company that can help. Working with professional painters who specialize in commercial-grade painting is a way for you to paint the interior and exterior of your building while maintaining your peace of mind. Additionally, professional painters are also well-versed in different types of paints, brands, and tools that can help to streamline their workflow once they begin.
Add New Furnishings and Decor to Your Restaurant
A key component in learning how to attract attention to your business involves choosing the right decor for your establishment. When you own a restaurant, you only have one opportunity to make a positive and lasting impression on new patrons and diners visiting your establishment. Without any updated furnishings or decor, new visitors may not find themselves impressed or wanting to make a return visit any time soon. Adding new furnishings and decor to your restaurant is a way for you to integrate any vision you have for the space into the dining area itself. New decor and furnishings can also help you to accentuate any specific theme or color scheme you are going for when creating the environment in your restaurant.
Install New Plumbing
In order to successfully learn how to attract attention to your business, you will also need to keep plumbing and electrical work in mind. Installing new plumbing in your restaurant may be necessary if you have chosen to purchase or lease a building that is outdated or has not been properly maintained. Working with commercial plumbers is highly recommended, whether you’re interested in hard water conditioning or if you’re seeking to install energy-efficient toilets and fixtures throughout your building.
Why Plumbing Inspections Are Essential for Restaurant Owners
Ensuring the facilities you offer to the public are not only cleaned but working properly, is essential as a restaurant owner. Whenever you provide facilities to the public, you will need to ensure they are working properly at all times. This means conducting regular inspections and cleaning. Working with a commercial plumbing group is highly advisable whenever you are investing in a restaurant. The risks of floods, clogs, and backed-up drains can seriously impede your business. If you experience any major issue or backup with the plumbing in your restaurant, you will likely need to shut down the entire establishment until the issue is remedied and cleaned.
This can have a detrimental impact on your revenue generation as well as the reputation of your business in the local area. If locals in your community believe that there are plumbing issues at your establishment, they are less likely to think of our restaurant as clean and sanitary, causing them to go elsewhere when they want a bite to eat.
Conduct Thorough Inspections
Along the same lines as inspecting your restaurant’s plumbing semi-regularly, learning how to attract attention to your business also involves additional inspections and testing. From working with a commercial electrical company to conducting legionella testing and testing for other potential toxins is always recommended for those investing in a new business or restaurant that is serving the public. Scheduling important inspections for electrical work, mold, and even ensuring your plumbing is working correctly can go a long way in setting up your restaurant and attracting attention. If those in your community are aware of the hard work you have put into the location, including conducting thorough tests and inspections, they are more likely to be willing to give your restaurant a chance.
Develop Your Restaurant’s Online Presence
When you’re in the process of learning how to attract attention to your business, your online presence should not be underestimated. Creating an online presence is one of the most important aspects of operating a successful business today, regardless of the industry you represent. Without an online presence, spreading the word about your restaurant and its offerings will become increasingly difficult, even if you are located in a tight-knit community.
Ways to Create an Online Presence
Building an online presence is possible by launching your own website, starting a newsletter, and even creating social media pages on numerous relevant platforms. Using online directories and popular search engines such as Google is also a way for you to promote your restaurant’s location, menu, and even customer reviews to the whole world.
Advantages of an Online Presence
Building an online presence is about more than simply attracting patrons to your restaurant. Your online presence provides the perfect opportunity to cultivate your establishment’s brand and image for potential guests as well as future investors or partners. Using an online presence is a great way to establish yourself as an authoritative resource in your local community, especially if your city or town is limited in the number of restaurant establishments that are currently available.
Developing a thriving online presence also provides you with the following advantages:
- Connection: Easily connect with locals regarding upcoming promotions, new menu items, and even special events you are hosting at your restaurant’s location.
- Communication: Allow patrons to communicate directly with you via private messages or by commenting on social media posts you share using your restaurant’s official pages.
- Maximize your reach: With a winning social media marketing strategy, maximize your restaurant’s reach and appeal, both locally and online. Ensuring your restaurant’s name and website information is accessible with a simple search is key to optimizing your presence.
Tips on Getting Started With Social Media
Crafting your online social media presence is not difficult, nor does it require extensive programming or coding knowledge. Research popular social networks such as Facebook, Instagram, Twitter, Pinterest, and even TikTok to determine which platforms are right for your restaurant and the demographics you are targeting near you. Some of the most popular platforms used by those who run restaurants and dining establishments include Facebook, Instagram, and TikTok.
These platforms are ideal for anyone who is interested in sharing high-quality food photos and videos that involve cooking or serving food. Because Instagram and TikTok are visual apps, these are ideal platforms to promote your restaurant’s brand and image. However, the use of Facebook still dominates when it comes to promoting small businesses due to the extensive commercial platform available for promoting businesses and brands on the network.
Setting Up Your Social Media Presence
After you decide on which platforms are suitable for your restaurant, you can begin creating the pages you intend to use. When creating a page on social media, attempt to use the same name as your restaurant whenever possible. Avoid using hyphens, special characters, or different spellings than your original restaurant’s name. This will help others to find your establishment easier while also making the experience of doing so much less confusing when on social media.
Once you have created basic social media pages for your restaurant, you can then begin promoting your restaurant with the use of social media marketing tactics. A few tips to keep in mind when you are in the process of establishing your restaurant’s social media presence include:
- Consistency is key: Updating regularly is key when it comes to handling a social media presence, even for local restaurants. When a social media page has not been updated regularly, it is less likely to be promoted with integrated algorithms.
- Update calendars matter: Creating a calendar for your social media presence is also recommended. This will help you to stay on track when it comes to sharing new posts and keeping patrons excited about your current and upcoming menu offerings. Using a social media calendar will also ensure you are able to post frequently, ensuring your restaurant appears as much as possible within the timeline of your online followers.
- Use high-quality photos and videos: If you are opening a new restaurant in any city or town, making a positive impression on potential diners is key. When building your social media presence, it’s important to do so with the use of high-quality photos and videos. Invest in the equipment necessary to take high-quality photos of your dishes and menu items. The higher the quality of your photos and videos, the easier it will be to attract new patrons to your restaurant.
Create a Special Opening Event
When the time comes to open your restaurant to the public, you can do so with a special opening day event or launch gathering. Hosting a launch event is one of the best ways to attract new customers to your business, especially when you’re opening a restaurant to the public. If you want your special opening day to stand out, consider updating the decor outside of your restaurant, adding balloons to the exterior of the building, or even working with a local exotic car dealership to rent exotic cars in front of your establishment for the evening.
Hosting a special opening event for your restaurant is a great way to garner attention to the establishment while simultaneously making a positive and lasting impression on those who pass by or stop in. When you are in the process of planning a special opening night for your restaurant, consider contacting other local business owners in your area to help support the event with an exclusive invitation. You can also take advantage of your restaurant’s social media presence to help promote your upcoming opening night event. Use social media to create official virtual events, share menu offerings, and even giveaway special gift cards to some of your restaurant’s first guests.
If you want to learn how to attract attention to your business when opening a restaurant, you will need to become familiar with how successful restaurants in your area thrive. The more familiar you become with different tactics that help in learning how to attract attention to your business, the easier it will be for you to accomplish your goals as a restaurant owner in any market or industry today.